What We’re Not
We refuse to touch personally identifiable information. We can precisely match consumers to products, with no ability to learn the identity of the consumer. A fundamental design construct of our system was making it impossible to learn the identify of a consumer.
We Don’t Sell Our Data. Ever.
We have one mission: connect consumers with products they’ll love. We take great joy in turning away the data brokers who nag us about purchasing our data.
We Don’t Partner with Exploitive Publishers or Merchants
We work with many merchants and publishers, but we have an important screening rule. If you don’t share our passion for delighting the consumer, we’re not interested. Exploiting consumers is the third rail for us.
We Won’t Touch Data that Isn’t Certified as Fully Permissioned Consumer Opt-in
Our AI system has been trained using one of the largest pools of retail data that’s every been assembled. And — there’s a key ‘but’ in our data strategy — we only accept and use data that is certified as consumer opt-in data.