Expanded Reach Holiday Audiences

We are now providing brand-specific Facebook audiences for apparel brands to expand reach during the holidays. The holidays that provide three key benefits:

  • Target high LTV prospects for your brand

  • Reach new targets beyond Facebook’s BAU targeting

  • Higher ROAS and AOV

Gift wrapped in brown paper with a bright pink ribbon bow.

Audience Deadlines

First Holiday Drop

Order Closing Date: September 29th, 2023

7-Day Delivery to Meta following order

Second Holiday Drop

Order Closing Date: October 27, 2023

7-Day Delivery to Meta following order

Black Friday/Cyber Monday

Order Closing Date: November 10th, 2023

7-Day Delivery to Meta following order

Super Saturday

Order Closing Date: December 1st, 2023

7-Day Delivery to Meta following order

Last Weekend

Order Closing Date: December 8th, 2023

7-Day Delivery to Meta following order

After Christmas

Order Closing Date: December 15th, 2023

7-Day Delivery to Meta following order

Audience Size

Type 1: Ultra Precise: 

  • 10 Million Highest Scoring New Reach Targets for Brand

Type 2: Very Precise: 

  • 20 Million High Scoring New Reach Targets for Brand

Available Tuning Parameters

  • Gender

  • Family Status and Presence of Children

  • Store Proximity

  • Specific Product Categories

Pricing

Option 1: Flat Rate Per Audience

Option 2: Pay on Success

  • Conversions

or

  • Clicks