Better Targeting for Brands, Retailers, and Data Providers

PreciseTarget's unique shopper data helps apparel retailers and brands acquire and understand their highest-value customers.

why work with us?

Data That Moves the Needle

Traditional approaches don't move the needle. Data science does. PreciseTarget specializes in creating data sets for brands and retailers, identifying the best new customers for acquisition, and providing comprehensive insight files on 99% of US shoppers.

Acquire New Customers

If you're like most, you reacquire the same customers over and over again. It's what happens when you rely on what's worked in the past.

The world has changed.  PreciseTarget’s audiences are powered by a unique understanding of customer preference, giving you the data you need to find your best new customers.

Improve Marketing Yield

Your use of  look-alikes and click-stream data might seem to work, but it's quietly eroding your long term marketing yield.

What if there was a way to target based on which consumers really want your products? There is. It's called PreciseTarget.

Increase Customer LTV

An amazing thing happens when you use the power of data to market strategically and offer customers what they truly like.

You sell more product, create longer-lasting loyalty, and dramatically raise customer long-term value.

New Customer Acquisition Made Easy

People say there's no accounting for taste. At PreciseTarget, we disagree. A consumer’s taste is what drives their buying decision.  By applying deep data science, artificial intelligence, and machine learning to billions of retail transactions, PreciseTarget has developed the only dataset that profiles consumers' preferences and tastes. The result is that you acquire customers with lower bounce rates and a higher likelihood to make repeat purchases. Because when you offer people what they really want, you sell more stuff.

Alon Zeltzer


"I wanted to see how a company our size that doesn’t have a big analytics team – we don’t have data scientists on board, we don’t have people that could do the coding, and we also don’t necessarily have access to third party data -- But the fact that we could do this through a partner -- that it enables us to be hands-on and have the team build their own audiences and see what the different attributes do…..To use a tool like this to do proper segmentation using analytics….. using all the models and all the algorithms that we hear about…… I think it’s highly beneficial and way ahead of my plan. "

Proven Data Science Applied to Real Data.

We’re fascinated with the question of why people buy what they buy.  To develop an answer to that, PreciseTarget has built the only comprehensive retail data set powered by actual SKU-level transactions.  We’ve analyzed over 5 billion actual retail purchases, and process 60 million retail SKUs per day to create buying profiles of virtually every US adult shopper.  Our profiles power audiences to inform your programmatic advertising, and data sets to enrich your CRM.

Core data set of


Retail Transactions

Detailed profiles of


US Adults

Drawn from feeds of


SKUs per day



The First Retail Data Company Designed for CCPA

PreciseTarget never touches PII. Period.

We’re the no-PII company that only deals in CCPA-compliant pseudonymized data. We have a sophisticated matching system enabling us to enrich your CRM with customer data using only pseudonymized identities.  We’re the company that the privacy lawyers love.

PreciseTarget audiences are available now through the major DSPs and data platforms.

PreciseTarget has been featured in both major media and trade publications: