Better Targeting for Digital Commerce

PreciseTarget’s unique shopper data is trusted by top brands, retailers, and sellers to target, acquire, and serve their highest-value customers.

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Data That Drives Results

Traditional approaches don't move the needle. Data science does. PreciseTarget specializes in creating data sets for brands, retailers, and sellers, identifying the best new customers for acquisition, and providing comprehensive insight on 99% of US shoppers.


New Customers

If you’re like most, you are continually re-marketing to the same customers over and over again.  It’s what happens when you rely on what’s been done in the past.

The world has changed.  PreciseTarget’s audiences are powered by a unique understanding of customer preference, giving you the data you need to find your best new customers.

Improve Marketplace Performance

Using sponsored placements might seem to work, but it’s slowly eroding your long-term marketing yield, as you continue to re-target the same customers.

What if there were a way to boost marketplace performance by targeting based on which consumers really want your products.  There is.  It’s called PreciseTarget

Enrich Your CRM

                                                      An amazing thing happens when you use the power of data to enrich your customer data and market strategically to offer customers what they truly like.

You sell more product, create longer-lasting loyalty, and dramatically raise customer long-term value.

The PreciseTarget Difference

People say there's no accounting for taste. At PreciseTarget, we disagree. A consumer’s taste is what drives their buying decision.  By applying deep data science, artificial intelligence, and machine learning to billions of retail transactions, PreciseTarget has developed the only dataset that profiles consumers' preferences and tastes. The result is that you acquire customers with lower bounce rates and a higher likelihood to make repeat purchases. Because when you offer people what they really want, you sell more stuff.

Proven Data Science Applied to Real Data.

We’re fascinated with the question of why people buy what they buy.  To develop an answer to that, PreciseTarget has built the only comprehensive retail data set powered by actual SKU-level transactions.  We’ve analyzed over 5 billion actual retail purchases, and process 60 million retail SKUs per day to create buying profiles of virtually every US adult shopper.  Our profiles power audiences to inform your programmatic advertising, and data sets to enrich your CRM.

Core data set of


Retail Transactions

Detailed profiles of


US Adults

Drawn from feeds of


SKUs per day



The First Retail Data Company Designed for CCPA

PreciseTarget never touches PII. Period.

We’re the no-PII company that only deals in CCPA-compliant pseudonymized data. We have a sophisticated matching system enabling us to enrich your CRM with customer data using only pseudonymized identities.  We’re the company that the privacy lawyers love.