We've Turned 5 billion Retail Transactions Into the First Cross-Merchant Taste Graph
Brand is just one product attribute. Over 5 billion retailer provided SKU-level transactions have enabled us to build the first comprehensive taste graph. Our federation of major retailers helped us create the detailed taste profiles of over 400 million shoppers. It’s the best of both worlds. Higher quality customer data, de-identified to protect the customer and the retailer.
Our research is conclusive: targeting customers based on tastes, rather than brand affinities, increases conversion an average of 50%
Conclusive Research: Targeting by Taste far Outperforms Brand Targeting Programs
Extensive testing proves targeting by taste far outperforms brand brand-focused programs. Our proprietary Taste Graph creates over 5,000 tastes, covering virtually every major retail category.
What’s Your Customer’s Taste?
Retailers are fighting a tough data battle against Amazon. You’re only selling one or two items to a customer per year, versus 50 to 100 items purchased by the Amazon customer. PreciseTarget augments your customer data, giving you Amazon-scale data, helping you drive higher conversion. PreciseTarget guides you to the right categories, brands, and price points for each customer.
Targeting Without PII and Without MII
Our process involves no personally identifiable information (PII) about your customers. All merchant-identifiable information (MII) is transformed into tastes, and then destroyed. Our focus is helping you learn the taste of your customer, leading to far higher conversion. You’ll benefit from the federated data of hundreds of major retailers.
Assortment Planning
Retailers are fighting a tough data battle against Amazon. You’re only selling one or two items to a customer per year, versus 50 to 100 items purchased by the Amazon customer
Customer Knowledge
Optimize sales efforts with comprehensive knowledge of the tastes of your customer
Transaction Integrity
We help retailers and banks prevent credit card fraud
Taste Insights About Your Customers Drive Improvements in Three Areas
Taste data can be used for improved assortment planning, customer targeting and marketing, and fraud prevention.