Robert McGovern

Rob is a visionary entrepreneur dedicated to solving complex problems by injecting leading-edge technology and startup passion into established businesses. He is a partnership-oriented leader who believes that technology should serve to empower, rather than replace, foundational industries.

A Proven Track Record with Publishers

Rob's commitment to traditional media is best evidenced by his tenure as the founder of Careerbuilder.com. While many "dotcoms" failed during the early 2000s, Rob built Careerbuilder in direct partnership with 125 American newspapers. This collaborative approach resulted in the No. 1 product in its category and a highly profitable company that survived the internet bubble by solving the real-world problem of efficient talent recruitment.

Transforming the Future of Retail and Media

Today, at PreciseTarget, Rob continues this mission by partnering with major publishers and retailers to transform retail advertising. He recognizes that we are in an era where major search and social platforms often harvest consumer data to the point of exploitation. Rob offers a different path:

• Empowerment Over Exploitation: He believes data should be used to empower consumers to make better decisions.
• Privacy-First Design: PreciseTarget is built on a core construct that uses no consumer PII (Personally Identifiable Information) and restricts the system to consumer opt-in data only.
• Ethical Advocacy: He remains a fierce believer in the appropriate and ethical use of consumer data in an increasingly automated world.

Personal Interests

When he isn't helping legacy brands navigate the digital frontier, Rob is an avid gardener, a Francophile and a dedicated cyclist. He is also an instrument-rated private pilot, a role that — much like his business career — requires precision, foresight and a steady hand in changing conditions.