We’re data scientists who like solving hard problems. We’re fascinated with the question of why people buy what they buy. We call it their retail taste, and we handle massive amounts of data daily so that we can build models to figure that out. We’ve built hundreds of Taste Models, profiling 220 million Americans, so that shoppers can find things they like and so that retailers can target the right product offers to their customers.
Battlefield Advice for Brand Managers by Rob McGovern, CEO of PreciseTarget I recently pointed my browser at Amazon and was greeted with a front-page promotion announcing a new line [...]
by Rob McGovern, CEO of PreciseTarget These days, nothing will bring down the mood in a room full of data and technology executives as quickly as the topic of [...]
by Rob McGovern, CEO of PreciseTarget When I introduce myself at a cocktail party as the CEO of a consumer data company I can almost feel the other person’s [...]
Do you want to transform the retail industry?
Be a part of an organization where you can have an impact every day. Work alongside people who truly believe in delivering revolutionary technologies for our clients.
We’re looking for innovative, hardworking All-Stars to join our fast-growing team. PreciseTarget team members have unique strengths and perspectives and thrive in a team environment.
We offer generous benefits including medical, dental and vision insurance, paid parental leave, unlimited PTO, a stock option plan, and commuting expenses.
In the News
PreciseTarget, the first data company to profile the retail buying taste of 220 million U.S. adults, announced today the beta launch of its new Consumer Taste Profile data sets, which will [...]
PreciseTarget, the first data company to help retail partners acquire new customers based on their personal taste, today announced the appointment of three new executives to the company's senior leadership [...]
Founder & Chief Executive Officer
Chief Operating Officer
Chief Data Scientist & Platform Architect
Chief Technology Officer
Senior Vice President of Channel Partnerships
Vice President of Business Development
Vice President of Product
Vice President of Marketing