We’re data scientists who like solving hard problems. We’re fascinated with the question of why people buy what they buy. We call it their retail taste, and we handle massive amounts of data daily so that we can build models to figure that out. We’ve built hundreds of Taste Models, profiling 220 million Americans, so that shoppers can find things they like and so that retailers can target the right product offers to their customers.
In the News
Forbes By: Rob McGovern The stores are overstocked, the malls are empty, consumers are afraid and the banks are nervous. What does that mean for 2020? Here are five predictions [...]
Forbes By: Walter Loeb Rob McGovern, CEO of PreciseTarget, says that 56% of the retail channel is at risk during all of this pandemic activity. Brands will be forced to [...]
Do you want to transform the retail industry?
Be a part of an organization where you can have an impact every day. Work alongside people who truly believe in delivering revolutionary technologies for our clients.
We’re looking for innovative, hardworking All-Stars to join our fast-growing team. PreciseTarget team members have unique strengths and perspectives and thrive in a team environment.
We offer generous benefits including medical, dental and vision insurance, paid parental leave, generous PTO, a stock option plan, and commuting expenses.
Battlefield Advice for Brand Managers by Rob McGovern, CEO of PreciseTarget I recently pointed my browser at Amazon and was greeted with a front-page promotion announcing a new line [...]
by Rob McGovern, CEO of PreciseTarget These days, nothing will bring down the mood in a room full of data and technology executives as quickly as the topic of [...]
by Rob McGovern, CEO of PreciseTarget When I introduce myself at a cocktail party as the CEO of a consumer data company I can almost feel the other person’s [...]
Founder & Chief Executive Officer
Chief Operating Officer
Chief Data Scientist & Platform Architect
Chief Technology Officer
Senior Vice President of Channel Partnerships
Vice President of Product
Vice President of Marketing