Our Mission
We Connect Consumers With the Brands They’ll Love
We all have a favorite pair of jeans, a jacket you won’t stop wearing, or go-to running shoes. When ad platforms were developing tools to indiscriminately gather data and target consumers, we had a different idea. What if we built an AI system to match people and products based on how well the product fits the consumer’s tastes?
The results are clear: our non-exploitative model consistently outperforms traditional ad platforms in A/B testing.
AI Personalization, Designed for Consumer, Merchant and Publisher Happiness
We’re tough graders. We’re only happy if we earn a triple ‘A’. We want the consumer, the merchant, and the publisher to be delighted with the outcome. Our AI system sits in the middle, designed to match consumers with products they’ll love and reward readers with a personalized experience.
The advertising and social media platforms have spent billions on systems designed to exploit consumers. They used data and sophisticated AI to extract hard-earned money from consumers. That approach is the opposite of ours.
We’re taking a different approach. Our systems empower consumers to make better decisions. This means spending that hard-earned money on products they’ll love.
Rule #1: Empower, Don’t Exploit
We’re Inventing a Better E-Commerce Future
Why does retail advertising cost so much? Advertising systems aren’t very smart; they use fragments of data to pummel consumers with ads. We’re adding AI intelligence to the ecosystem. For the first time, there’s an AI system built around what actually matters — giving consumers products they want.