Retail Record Episode 3

How Data-Powered Customer Insights Can Power Holiday Selling Success

“It’s a whole new ballgame.  I think retailers are going to have to look at data to understand how to connect to this new shopper - this new shopper has different types of priorities. We’re not going to line up in a big line or go to the malls on black Friday to get deals; we’re going to discover things online, we’re going to buy online, we’re going to look for safer ways to shop.”


- Cynthia Janelli

Group Vice President of Global Strategy at Zeta Global


PreciseTarget CEO, Rob McGovern, sat down with Cynthia Janelli, Group Vice President of Global Strategy at Zeta Global, to discuss expected trends and shortfalls for the 2020 holiday season, and to and provide insight on how brands and retailers can succeed in this new environment. This is the third episode of many to come in our new fireside chat style series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.

Zeta Global is a data-powered marketing technology company that combines one of the industry's largest consumer data sets with results-driven Artificial Intelligence to unlock consumer intent, personalize experiences and power business growth for Fortune 1000 companies. Cynthia Janelli  specializes in helping clients rapidly design, prototype, and launch new businesses and experiences with a digital business strategy that delivers measurable results.

PreciseTarget is a behind-the-scenes data company whose mission is to create effective, high ROI growth for retailer and wholesale brands. Many brands and retailers have been significantly disrupted by the impact of covid, and are looking for innovative approaches to generating growth going into Q4. Zeta Global and PreciseTarget offer expertise and data to help brands leverage the power of digital marketing to maximize success. 

For more information about Zeta Global please visit https://zetaglobal.com/

If you are interested in learning more about The Retail Record or PreciseTarget’s data offering, please contact marketing@precisetarget.com.