Retail Record Episode 8
The Power of Data for Retail
“We’ve always operated with a lot of intuition around our customers, measuring and properly testing how correct that intuition is. Having industry level insights, and testing and learning to improve our strategy, this will ultimately be a regular study of our work."
Alon Zeltzer, CEO of XCVI
PreciseTarget CTO, Andrew McCasker, hosted a fireside chat via Zoom with Alon Zeltzer, CEO of the fashion brand XCVI, to discuss the power of data science in retail. This is the eighth episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.
Alon Zeltzer is a Founding Member and CEO of XCVI, a Los Angeles-based lifestyle brand offering a relaxed casual aesthetic for women, which was founded in 1996 (or XCVI in roman numerals) from the back of a mom-and-pop clothing boutique on Melrose Avenue. Alon is an accomplished apparel professional with over 20 years of experience building brands from the ground up. In 2009, Zeltzer founded a private label division which serviced major national accounts including Guess Inc. Chico’s, True Religion and New Balance. In 2016, the division was sold to a Chinese manufacturing company. Zeltzer has since acquired AGAVE DENIM and THREADS 4 THOUGHT trademarks under the XCVI umbrella. Before his start in the clothing industry, Zeltzer served as the Staff Sergeant in the Combat Engineering unit of the Israeli Defense Forces. Upon completion of his service, Zeltzer attended California State University in Northridge where he earned a Bachelor of Arts degree in Cognitive Anthropology. He is currently working toward a Master of Science in Business Analytics from the Graziadio Business School at Pepperdine University. Zeltzer lives in Los Angeles with his wife and two daughters.
PreciseTarget is a behind-the-scenes data company supporting many retailer and wholesale brands with their ecommerce revenue growth. Our goal is to support as many fashion brands as possible as they shift to a digital ecommerce focus, providing customer insights and AI enrichment that further strengthens programmatic display success as well as segmentation.
If you are interested in learning more about The Retail Record or PreciseTarget’s data offering, please contact firstname.lastname@example.org.