White Papers

The Road to Recovery: How the apparel industry is likely to emerge from the COVID 19 disruption
By: Rob McGovern
PreciseTarget has conducted a rigorous historical analysis of the soft goods retail industry and has formulated an outlook for marketers during and after the recession. It’s a comprehensive data-driven analysis of prior recessions, and a series of predictions for the next few quarters based on prior industry data.
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What If On-Sale Products Were Your Profit Driver?
By: Rob McGovern
An idea for the pandemic era.
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Are You the Customer or the Product?
By: Rob McGovern

Personalization For the Unknown Customer
By: Rob McGovern

Maximizing the Power of Programmatic Targeting
By: Rob McGovern

Un-Disrupting Retail
By: Rob McGovern

TasteGraph Overview
By: Rob McGovern

Gaining Valuable Customer Data
By: Rob McGovern