White Papers

The Road to Recovery: How the apparel industry is likely to emerge from the COVID 19 disruption

By: Rob McGovern

PreciseTarget has conducted a rigorous historical analysis of the soft goods retail industry and has formulated an outlook for marketers during and after the recession. It’s a comprehensive data-driven analysis of prior recessions, and a series of predictions for the next few quarters based on prior industry data. 

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What If On-Sale Products Were Your Profit Driver?

By: Rob McGovern

An idea for the pandemic era.

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Are You the Customer or the Product?

By: Rob McGovern

Personalization For the Unknown Customer

By: Rob McGovern

Maximizing the Power of Programmatic Targeting

By: Rob McGovern

Un-Disrupting Retail

By: Rob McGovern

TasteGraph Overview

By: Rob McGovern

Gaining Valuable Customer Data

By: Rob McGovern