TotalRetail article

Tomorrow’s retailer will have more data scientists than merchandisers

By Rob McGovern

The advertising industry is undergoing rapid change, and buckle your seatbelts, retail is next. The new era of advertising is called “programmatic,” which simply means the work done by yesterday’s ad agencies and media buying firms is now done by computers. We’re entering the programmatic era of retail, and the survivors will be masters of the digital domain. It will apply both online and in-store, disrupting everything from assortment planning to marketing. [Keep reading]