Retail Record Episode 12

Connected Commerce in the Retail Industry 

Listen to the Retail Record podcast here


“We have been on a digital transformation and a cultural reformation for a long time, and the pandemic gave us the opportunity to dig deep into what really matters to us as a company. We call it our purpose: inspiring love."

- Brooke Whittaker

Director of Virtual Sales


PreciseTarget COO, Liddy Manson, hosted a fireside chat with Brooke Whittaker, Director of Virtual Sales at Signet Jewelers, to discuss how innovation is changing the retail industry through connected commerce. This is the eleventh episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, eCommerce, and the industry’s future with other leaders in the space.

Signet Jewelers Limited is the world's largest retailer of diamond jewelry. As a purpose-driven and sustainability-focused company, Signet is a participant in the United Nations Global Compact and adheres to its principles-based approach to responsible business. Signet is a Great Place to Work –Certified™ company and has been named to the Bloomberg Gender-Equality Index for three consecutive years. Signet operates approximately 2,800 stores primarily under the name brands of Kay Jewelers, Zales, Jared, H. Samuel, Ernest Jones, Peoples, Piercing Pagoda, JamesAllen.com, Diamonds Direct and the jewelry subscription service, Rocksbox. Brooke has been in the retail jewelry industry for 20 years and in 2020, started piloting a brand new role at Signet – Director of Virtual Sales for North America. Brooke has the honor of supporting our full time, work from home, Online Jewelry Consultants across Kay Jewelers, Zales, Jared and Peoples Jewelers in Canada. Brooke was born and raised in the Pacific Northwest, and is a  mom to two young ladies Quinn (9) and Shelby (6) and loves to spend her weekends camping or wine tasting. Brooke has been a volunteer and event chair for the Cystic Fibrosis Foundation for over 9 years.

PreciseTarget is a behind-the-scenes data company supporting many fashion, accessory, and apparel brands with their eCommerce revenue growth while also giving them the ammunition to tell their brand story using data. We partner with fashion brands to provide enrichment data that helps them understand who their customer is and what their taste is in apparel. At PreciseTarget, we’ve machine learned 5 billion SKU level soft-goods retail transactions, billions of SKUs and billions of pieces of metadata to create “taste” profiles on 99% of adult shoppers. These off-the-shelf audiences are ready to be used in most major data stores and DSPs, or, for CRM enrichment.

If you are interested in learning more about The Retail Record or PreciseTarget’s data offering, please contact marketing@precisetarget.com.