The Retail Record

Episode 7 - United by Blue

Products With A Purpose

PreciseTarget COO, Liddy Manson, hosted a fireside chat via Zoom with Mike Cangi, Co-Founder and Brand Director at United by Blue to discuss the importance of sustainability in retail. This is the seventh episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.

Episode 6 - New Balance

Bridging the Gap Between Consumer Insights and Marketing

PreciseTarget CEO, Rob McGovern, hosted a fireside chat via Zoom with Sarah Stalnecker, Head of Consumer Analytics at New Balance Athletics, Inc. to discuss opportunities for marketing and customer insights departments to collaborate and create better shopping experiences. This is the sixth episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space

Episode 5 - IBM Watson Advertising

AI - The Backbone of the Next Era of Digital Marketing

PreciseTarget CEO, Rob McGovern, hosted a fireside chat with Amy Dowsek, Head of Industry, Retail at IBM Watson Advertising, next phase of digital marketing. This is the fifth episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.

Episode 4

Future-Proofing Digital Marketing for a Cookie Apocalypse

PreciseTarget CEO, Rob McGovern, hosted a fireside chat with Adam Heimlich, Founder and CEO of Chalice Custom Algorithms, to discuss the cookieless future of digital marketing. This is the fourth episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.

Episode 3

How Data-Powered Customer Insights Can Power Holiday Selling Success

PreciseTarget CEO, Rob McGovern, sat down with Cynthia Janelli, Group Vice President of Global Strategy at Zeta Global, to discuss expected trends, shortfalls, and provide how brands and retailers can survive the 2020 holiday season. This is the third episode of many to come in our new fireside chat style series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.

Episode 2

Sustainability in Retail

Liddy Manson, COO of PreciseTarget, discusses the importance and history behind sustainability efforts at KitexUSA with their President & COO, Donnie Hodge. Donnie Hodge has over 40 years of experience in operations, management, manufacturing, marketing and supply chain at apparel and home textiles manufacturers, and was previously the Chief Operating Officer of the Gerber Childrenswear. In his current role at KitexUSA.  Donnie has been instrumental in Kitex's early growth in the Infant/Toddler business.  Kitex is one of the largest suppliers of Infant/Toddler apparel in the world, supplying most major brands and customers, and uses fabrics that are 100% organic.

Episode 1

Digital Trends in Ecommerce 2020

PreciseTarget COO, Liddy Manson sat down with Katelyn Glass, the COO at Rowing Blazers, to discuss digital trends in ecommerce in 2020. This is the first episode of many to come in our new fireside chat style series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.

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