Retail Record Episode 1

Digital Trends in Ecommerce 2020

featuring Rowing Blazers

"As it pertains to wholesale, the status quo isn’t going to be acceptable anymore. Wholesale accounts and partners of ours, and wholesale retailers everywhere in the world (i.e. department stores) need to take a very strong critical look at the brands that they are supporting, and who they carry, and why, and what that authenticity piece is.”


- Katelyn Glass 

COO of Rowing Blazers


PreciseTarget COO, Liddy Manson sat down with Katelyn Glass, the COO at Rowing Blazers, to discuss digital trends in ecommerce in 2020. This is the first episode of many to come in our new fireside chat style series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.

Rowing Blazers, our featured partner company in this episode, is a young, but rapidly growing fashion brand, taking a mix of preppy street-style and weaving together a new line of clothing with a completely unique look and feel. Rowing Blazers was founded three years ago by Jack Carlson. Katelyn joined the team as the COO, with appreciation for the authenticity of the brand and the culture surrounding it. Their brick & mortar “club house” in Soho, New York City is the main retail focus of the brand, while the rest of their revenue comes from digital eCommerce sales.

PreciseTarget is a behind-the-scenes data company supporting many retailer and wholesale brands with their ecommerce revenue growth. Many brands who relied on brick & mortar retail stores, like Rowing Blazers, are now shifting to support their digital direct-to-consumer business and in order to succeed, will need the best data for targeting new customers. At PreciseTarget, we’ve machine learned 5 billion SKU level retail transactions, billions of SKUs and billions of pieces of metadata to create “taste” profiles on 99% of adult shoppers. These off-the-shelf audiences are ready to be used in most major data stores and DSPs.

For more information about Rowing Blazers please visit https://rowingblazers.com

If you are interested in learning more about The Retail Record or PreciseTarget’s data offering, please contact marketing@precisetarget.com.