Retail Record Episode 2

Sustainability in Retail

featuring KitexUSA

“The race to the bottom is a no win race. At the end of the day no one wins. Because if you start to talk about taking the cost out of a product, you have a finite cost on a piece of apparel -- and there is a level that you can’t go below without taking it out of labor.”


- Donnie Hodge 

President and COO of KitexUSA


PreciseTarget COO, Liddy Manson, sat down with Donnie Hodge, President and COO of KitexUSA, to discuss sustainability efforts and how retail plays an important part in our environment. This is the second episode of many to come in our new fireside chat style series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.

KitexUSA, our featured company partner in this episode, is a 100% organic based children's clothing manufacturer, producing brands such as Little Star Organic and Lamaze. Donnie Hodge, President and COO, has a demonstrated history of working in the apparel and fashion industry, with focus on sustainability and environmental practices.

PreciseTarget is a behind-the-scenes data company supporting many retailer and wholesale brands with their ecommerce revenue growth. Many brands who relied on brick & mortar retail stores, like KitexUSA brands, are now shifting to support their digital direct-to-consumer business and in order to succeed, will need the best data for targeting new customers. At PreciseTarget, we’ve machine learned 5 billion SKU level retail transactions, billions of SKUs and billions of pieces of metadata to create “taste” profiles on 99% of adult shoppers. These off-the-shelf audiences are ready to be used in most major data stores and DSPs.

If you are interested in learning more about The Retail Record or PreciseTarget’s data offering, please contact marketing@precisetarget.com.