PreciseTarget is fascinated by how shoppers make buying decisions and how retail is changing. Read our latest thinking on how the industry is evolving and join the conversation!

Whitepapers

Are You the Customer or the Product?

The power and perils of data.

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Personalization For the Unknown Customer

Strategies to personalize your message for the unknown customer.

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Maximizing the Power of Programmatic Targeting

Drive higher conversions with programmatic targeting.

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Un-Disrupting Retail

Drive higher conversions with programmatic targeting.

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TasteGraph Overview

Understanding the power of TasteGraph as your new recommendation engine.

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Gaining Valuable Customer Data

Proven tips to maximize the value of your customer history.

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