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Rob McGovern of Precise Target: How To Create A Fantastic Retail Experience That Keeps Bringing Customers Back For More Authority Magazine Dispense

How Brand Trust and Customer Loyalty Are Won and Lost CMS Wire Rob McGovern, founder of and CEO and founder of PreciseTarget,

Digital Commerce 360 By: Liddy Manson, Chief Operating Officer at PreciseTarget Shawn MacDonald, CEO of Verité During moments of disruption, new ideas

PreciseTarget White Papers

The Road to Recovery: How the apparel industry is likely to emerge from the COVID 19 disruption

PreciseTarget has conducted a rigorous historical analysis of the soft goods retail industry and has formulated an outlook for marketers during and after the recession. It’s a comprehensive data-driven analysis of prior recessions, and a series of predictions for the next few quarters based on prior industry data.

What If On-Sale Products Were Your Profit Driver?

Addressing the overstocked inventory problem will be critically important for brands in 2020 and beyond.We advocate using discounting as a strategic element of a customer acquisition strategy.