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Total Retail By: Rob McGovern We’re living in unprecedented times. Consumer behaviors and shopping habits are changing dramatically, leading us to a

PreciseTarget White Papers

The Road to Recovery: How the apparel industry is likely to emerge from the COVID 19 disruption

PreciseTarget has conducted a rigorous historical analysis of the soft goods retail industry and has formulated an outlook for marketers during and after the recession. It’s a comprehensive data-driven analysis of prior recessions, and a series of predictions for the next few quarters based on prior industry data.

What If On-Sale Products Were Your Profit Driver?

Addressing the overstocked inventory problem will be critically important for brands in 2020 and beyond.We advocate using discounting as a strategic element of a customer acquisition strategy.