Discover Our Latest Blog Posts

In the news

CareerBuilder founder’s data firm rides Covid-fueled migration to online shopping Washington Business Journal The Covid-19 pandemic has pushed consumers online — and

PreciseTarget Launches ConsumerInsights - ‘Data Science in A Box’ - to Provide Unique, Individualized Shopping Preference Insights on 99% of U.S. AdultsThe

Rob McGovern of Precise Target: How To Create A Fantastic Retail Experience That Keeps Bringing Customers Back For More Authority Magazine Dispense

PreciseTarget White Papers

The Road to Recovery: How the apparel industry is likely to emerge from the COVID 19 disruption

PreciseTarget has conducted a rigorous historical analysis of the soft goods retail industry and has formulated an outlook for marketers during and after the recession. It’s a comprehensive data-driven analysis of prior recessions, and a series of predictions for the next few quarters based on prior industry data.

What If On-Sale Products Were Your Profit Driver?

Addressing the overstocked inventory problem will be critically important for brands in 2020 and beyond.We advocate using discounting as a strategic element of a customer acquisition strategy.