The Road to Recovery: How the apparel industry is likely to emerge from the COVID 19 disruption

PreciseTarget has conducted a rigorous historical analysis of the soft goods retail industry and has formulated an outlook for marketers during and after the recession. It’s a comprehensive data-driven analysis of prior recessions, and a series of predictions for the next few quarters based on prior industry data.

Addressing the overstocked inventory problem will be critically important for brands in 2020 and beyond.We advocate using discounting as a strategic element of a customer acquisition strategy.