PreciseTarget Launches the First AI-Based Customer Acquisition Product for Retail

PreciseTarget, a retail data science company, is unveiling an innovative new feature, AcquisitionAI, which gives instant access to analysis on a brand’s newly acquired customers, and automatically generates audiences targeting the brand’s highest value new customers. These recommendations are based on PreciseTarget’s unique data models that determine brand and product preferences as well as geotargeting fit. [Keep reading]