PreciseTarget, the first data company to profile the retail buying taste of 220 million U.S. adults, announced today the beta launch of its new Consumer Taste Profile data sets, which will expand retailers’ existing acquisition audience and augment their CRM files with taste data to solve the retail industry’s persistent sparse data problem. The announcement comes as PreciseTarget exhibits at the National Retail Federation’s 2020 Big Show in New York and [Click to read more]