Product Taste Audiences

Let us help you find customers whose buying tastes match your product assortment.  It’s the first retail data set built from a federation of product and transaction metadata (e.g., price, fabric, color, brand, style, size, etc.). We’ve gone beyond typical repurchase and transaction data, creating a truly unique and high-performing segmentation.

• Over 200 categories | Apparel, footwear, cosmetics, etc
• 1.2 to 7 million consumers per audience
• 99% coverage US adult population

Brand Taste Audiences

Drawing from 220 million consumer taste profiles, our Brand Taste Audiences tell you which retail consumers are most likely to buy a specific product brand. Take the guess work out of target marketing and let our Brand Audiences do the work of delivering high value customers to you.

• Over 2,000 brands
• 1.7 to 6.6 million consumers per audience
• 99% coverage of US Adult population

Retailer Taste Audiences

Wondering how to acquire new shoppers?  Improve campaign ROI by reaching the audience best aligned with your assortment. PreciseTarget has profiled the retail tastes of more than 200 million consumers, helping retailers acquire and create lasting relationships with customers.

• Almost 200 retailers
• 3.8 to 9.8 million consumers per audience
• 99% coverage US adult population

Consumer Taste Profiles

We know that customers who look the same demographically don’t shop the same.  Enable your teams to augment existing knowledge and improve your ability to target. Whether you add Consumer Taste Profiles to your CRM, analytics or data management platform, the added customer insights will improve your customer knowledge.

Custom Data Sets

We love creating custom data sets for our retail customers. Perhaps you’re looking to acquire new customers only in certain geographic markets, or the consumers with high scores only in specific departments like womenswear or fitness apparel. We can also help you target by particular brands and product categories.

Our data is widely available in the data ecosystem for rapid deployment.
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