A new approach to solving the sparse ...
Critical Times Call for Critical Insights
Change is disruptive. Because of Covid-19, retail is in upheaval. With stores closing, more and more retail consumers are changing what and how they buy.
The right insights can be the difference between missing your metrics and blowing them out of the water. Adapt to the shift with PreciseTarget.
Succeed in the New Normal
Acquire more of your best customers and extract meaningful, unique consumer insights with PreciseTarget’s extensive data set. Put yourself squarely on the path to increasing customer value.
Expand your customer base
Get immediate access to data that moves the needle.
Brand Taste Audiences
Drawing from 220 million consumer taste profiles, Brand Taste Audiences target the consumers who are most likely to buy a specific brand’s assortment.
Retailer Taste Audiences
Never have to guess again. Accurately predict who will buy your retail assortment with audiences based on our retail taste profiles.
Product Taste Audiences
Looking to launch a new product? Our Product Taste segments uncover consumers most likely to purchase products in 200 fashion and beauty categories.
Create your best target market. Work with us to get your data laser-focused on specific categories, geographies, brands, and more.
Enhance your customer file
Odds are your CRM data lacks the depth and context to accurately predict what your target audience will buy. The resulting guesswork is at the root of poorly performing campaigns, ignored communications, and failed customer acquisition efforts.
We know that customers who look the same demographically don’t always shop the same. That’s why we’ve analyzed 5 billion transactions and millions of SKUs so that we can provide you the insight you need to nurture your best customers.
Whether you add Customer Insight Profiles to your CRM, analytics, or DMP, you will improve customer knowledge and better retain and serve your customers. And we make it easy for you -- it's like data science in a box:
Custom segmented to meet your specific needs
Seamlessly appended through your chosen delivery method
Matched through a third-party identity partner