Retail Record Episode 6
Bridging the Gap Between Consumer Insights & Marketing
“I see programmatic and AI the same way I see it within our consumer data; as an enabler. I don’t see it as the replacement of the human element.”
Sarah Stalnecker, Head of Consumer Analytics at New Balance
PreciseTarget CEO, Rob McGovern, hosted a fireside chat via Zoom with Sarah Stalnecker, Head of Consumer Analytics at New Balance Athletics, Inc. to discuss opportunities for marketing and customer insights departments to collaborate and create better shopping experiences. This is the sixth episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.
Sarah Stalnecker leads the Consumer Analytics team at New Balance Athletics, Inc, where she oversees site and marketing analytics along with the consumer data platform. Her team is responsible for understanding the consumer and their journey in order to identify and implement processes and capabilities to transform data into meaningful and actionable insights –enabling data driven strategies and plans. Sarah has +15 years of experience in marketing and analytics with previous roles at Anheuser-Busch and Luxottica. New Balance, headquartered in Boston, MA runs its business with a mission to demonstrate responsible leadership, while building global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
PreciseTarget is a behind-the-scenes data company supporting many retailer and wholesale brands with their ecommerce revenue growth. Our goal is to support as many fashion brands as possible as they shift to a digital ecommerce focus, providing customer insights and AI enrichment that further strengthens programmatic display success as well as segmentation. At PreciseTarget, we’ve machine learned 5 billion SKU level soft-goods retail transactions, billions of SKUs and billions of pieces of metadata to create “taste” profiles on 99% of adult shoppers. These off-the-shelf audiences are ready to be used in most major data stores and DSPs.
If you are interested in learning more about The Retail Record or PreciseTarget’s data offering, please contact firstname.lastname@example.org.