Neustar Launches Unified Identity™ Transforming the Future of Customer Data Management

“Our partnership with Neustar will add a new dimension to our data’s precision and effectiveness and will offer the retail and apparel industry much-needed assistance to capture lost revenue from the disruption of the past two quarters,” said Rob McGovern, Founder and CEO at PreciseTarget. “Neustar is one of the most respected companies in the industry: their data and identity resolution are known for their accuracy, and their strict standards on data privacy are second to none.” [Keep reading]