Our Secret Sauce
See the PreciseTarget difference in action
The $100 Billion Question: How Does Our Audience Data Improve Facebook's Ad Performance?
- 1We're the first company to profile the apparel tastes of US Adults. Why does this matter? Consumer shopping decisions are driven by personal taste.
- 2Facebook's platform is awesome at lookalike audiences. We simply give it taste-alike audiences, enabling its powerful engine to hone in on targets with a taste for your products.
- 3We may have the best source data in the industry. We have profiled 99% of US Adults by analyzing billions (and billions) of consumer purchase transactions. We process over 100 million retail skus per day.