How Brand Trust and Customer Loyalty Are Won and Lost

CMS Wire

Rob McGovern, founder of Careerbuilder.com and CEO and founder of PreciseTarget, understands that today’s customers are hyper-sensitive about being exploited by brands that use their private data for targeted advertising. “It’s important to be honest and direct, clearly explaining how the consumer’s data will be used. I regularly advise our brand customers to not use retargeting ads, which are the product ads stalking you with photos of products you previously viewed. I’ve heard the eloquent mumbo-jumbo from technologists that cookies are safe, and always advise them it’s mission impossible to convince a consumer he or she isn’t being exploited when being stalked with ads.” [Keep reading]