By: Nick Kharas 

In online marketing, knowing whom to reach out to matters just as much as how to reach out to them. Digital advertising channels are plentiful, but finding the right audience is still an unsolved problem.

Some are born to love your product, and some will never care. Most, however, are actually somewhere in between, undecided and needing persuasion. The problem for marketers is that they don’t know who’s who.

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