A New Approach To Customer Acquisition In The ‘Grow Or Die’ Era Of Retail 

Forbes Tech Council article

by Rob McGovern, Forbes Council Member

These days, apparel and fashion brand managers must feel like blindfolded players on a dodgeball court. Threats are inbound from every direction, from fast fashion disruptors to knock-off products on Amazon. I speak with brand executives every week, and they invariably ask for help in one area: acquiring new customers. It’s existential: You’re either growing or dying in this new era of retail. [Keep reading]