Forbes Tech Council article

by Rob McGovern, Forbes Council Member

These days, apparel and fashion brand managers must feel like blindfolded players on a dodgeball court. Threats are inbound from every direction, from fast fashion disruptors to knock-off products on Amazon. I speak with brand executives every week, and they invariably ask for help in one area: acquiring new customers. It’s existential: You’re either growing or dying in this new era of retail. [Keep reading]