Retail Record Episode 10

Purpose over Profit: Driving the Future of Retail 

Listen to the Retail Record podcast here

“With a purpose-based brand and community, the purpose side actually lends itself to more data. To build that community, you want to know not just what people are buying and their demographic data, but we’re adding on a new level of data around how important purpose is in your purchasing decision.” 


- Noah Treshnell

DOB Co-Founder


PreciseTarget COO, Liddy Manson, hosted a fireside chat with Noah Treshnell and Wes Mccaw, Co-Founders of D.O.B., to discuss how retail is moving towards a purpose-based industry. This is the tenth episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space. 

 Date of Birth, Inc. is a digital fashion platform and community supporting sustainable, inclusive and local brands. The name, Date of Birth (D.O.B) takes inspiration from the birth of a new retail model, one where you can shop with purpose and begin the journey to learning how to create a better future. Noah Treshnell and Wes McCaw founded this marketplace fashion platform to transform the legacy world of fashion, retail and wholesale into a new model: purpose over profit. The platform launched in 2020 with a host of initial brand partners, each meeting the D.O.B principles of sustainability, inclusion and/or support of local communities. Noah comes from 20+ years of experience in fashion and retail, including Levi’s, Vineyard Vines, Restoration Hardware, and Yankee Candle. Wes also has 20+ years of experience within retail at Walmart, Charlotte Rousse, Levi’s, BCBG, Gap, and Restoration Hardware. Their combined experience has led them to start D.O.B. in an effort to implement new processes to meet and exceed the rising expectations of today’s consumer.   

 PreciseTarget is a behind-the-scenes data company supporting many fashion and apparel brands with their ecommerce revenue growth while also giving them the ammunition to tell their brand story using data. We partner with fashion brands to provide enrichment data that helps them understand who their customer is and what their taste is in apparel. At PreciseTarget, we’ve machine learned 5 billion SKU level soft-goods retail transactions, billions of SKUs and billions of pieces of metadata to create “taste” profiles on 99% of adult shoppers. These off-the-shelf audiences are ready to be used in most major data stores and DSPs, or, for CRM enrichment. 

If you are interested in learning more about The Retail Record or PreciseTarget’s data offering, please contact marketing@precisetarget.com.