Could Social Ads Be Hurting Your Brand?

Facebook has become the mainstay advertising venue for fashion brands. If you ask why the digital marketer will say it works the best. They’ve conducted A/B tests showing Facebook (et al) has the lowest cost-per-click or cost-per-conversion. Is it case closed, Facebook wins?  Let’s take a look at how Facebook advertising could be hurting your brand, including leading you to overspend in your marketing budget. [Keep reading]