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NEW FROM PRECISETARGET
PreciseTarget ConsumerInsights
Data Science in a Box Designed Specifically for Apparel and Fashion Brands
We've broken new ground with an innovative target marketing data solution unlike any other in the market. Using our unique, preference-based data sets, we've created a cloud-based solution to allow you to view, segment, activate, and re-engage your best customers. We call it Data Science in a Box. Give it a try free of charge!
Comprehensive, Detailed, Insights on All Your Customers
Try out PreciseTarget Consumer Insights, and view the power of the thousands of columns of data that we provide on every US shopper. Trying to get more insight into which customers in your CRM are your most valuable? We provide both the data and the analytics and segmentation tools to pinpoint them for you. And we'll bolster them with acquisition audiences which you can customize to meet your goals. Powercharge your DTC with our breakthrough data and tools.
All Your Knowledge In One Place
Easy Segmentation and Analytics
Granular Data on Shoppers
Key Features
Demographic Insights on Every Customer
Our comprehensive data set gives you expansive demographic information about every single customer.
- Gender
- Age
- Education Level
- Income
- Marital Status
- Presence of children
- Geographic location
- Home ownership status
Create, Edit, and Share Custom Audiences
Build audience segments with advanced data science tools that filter and deliver target customer groups based on your criteria enabling more effective omni-channel promotions.
- Easily define attributes and size of your desired segment
- Build segments to personalize your direct marketing and customer outreach
View Product and Brand Preference Scores
Profile each of your customer’s tastes in fashion, scoring them based on buying behavior and purchase propensity.
- Assessment of each customer’s affinity for individual brands, reflecting which brands they are likely to purchase
- Identify which customers purchase within specific product categories, and the price point at which they buy.
PreciseTarget By The Numbers
Audience Data Delivery to LiveRamp, DSP, or Facebook
We’ll upload 500,000 pseudonymized identities of customers who score for your brand, and you can analyze, segment, and cluster to your heart’s content!
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