CareerBuilder founder’s data firm rides Covid-fueled migration to online shopping

Washington Business Journal

The Covid-19 pandemic has pushed consumers online — and Bethesda-based PreciseTarget is reaping the benefits.

That’s because the company provides transaction-level data on more than 5 billion individual purchases, giving highly detailed insights into the changing buying habits of more than 210 million Americans. In recent weeks, the company rolled out ConsumerInsights, a cloud-based data analytics tool kit for apparel and fashion brands to help find — and target — their best customers.

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