PreciseTarget Blog

“Modeling” Shouldn’t be a Bad Word in Retail Data

By Rob McGovern

Insights Beyond Your Customer Base

By Rob McGovern

Learning Personalization on TikTok

By Rob McGovern

Enriching Customer Files With Shopping Behavioral Data While Remaining CCPA Compliant

By Rob McGovern

Buying Data Science, Instead of Hiring it

By Rob McGovern

Insights 2.0

By Rob McGovern

Amazon: An Existential Threat to Wholesale Brands

By Rob McGovern

An Audacious Idea: A Pro-consumer Privacy Data Company

By Rob McGovern
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