BEFORE: Merchandisers were creating assortments based on personal judgments and gut feel.
AFTER: Data-driven decision making based on the Taste Graph’s cross-merchant approach to understanding the customer.
Customer and merchant data are stripped of PII/SMI and transformed into taste entities in the PreciseTarget Taste Graph.
Conclusive research: Taste affinity outperforms brand focused approaches. Planning recommendations are driven by customer taste, boosting accuracy and conversion.
Planners see recommendations about brands, categories, fabric, fit, SKUs, etc. to improve decision making