A Transformational Moment in Digital Advertising

When two hurricanes collide it’s called the Fujiwhara effect. It last happened in 1933 in the Gulf of Mexico. While you can imagine a disaster movie about two storms colliding to form a superstorm, that’s not what happens. The two storms begin to orbit each other, doing an interconnected dance, ironically preventing each other from getting stronger. In advertising we’re having our Fujiwhara moment, where the privacy wave is intermingling with the targeted advertising ecosystem, creating a confusing picture for the advertiser. [Keep reading]